Target Smarter: Account-Based Marketing in the Public Sector

ABM
Written By Allan Rubin

Stacy Piper and Allan Rubin

Looking to elevate your government marketing strategy? In this episode of the Orange Slices podcast Branding the Beltway, hosted by industry expert Stacey Piper of Piper Strategies, Allan Rubin shares practical insights on how to make Account-Based Marketing (ABM) work for companies that are selling into federal, state, and local government markets.

What you’ll learn in this episode:

  • Why ABM is a game-changer for government-focused marketing teams

  • Key steps to identify and prioritize high-value accounts

  • How to align marketing and sales for maximum impact

  • Tips for leveraging data and intent signals to drive engagement

Listen to the podcast here.

Listen to the Podcast
Allan Rubin https://marketb2g.com
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